Calculate the CPM
Advertising Analytics

Calculate the CPM

Instantly compute Cost Per Mille, total campaign cost, or number of impressions. Fill any two fields and get the third.

Campaign 1
Campaign 2

Campaign Comparison

Campaign 1 CPM—
Campaign 2 CPM—
Verdict—

How Calculate the CPM Works

1

Enter two values

Fill in any two of the three fields: Total Cost, CPM, or Number of Impressions.

2

Instant calculation

The calculator instantly computes the missing value using the CPM formula.

3

Compare campaigns

Open the Second Campaign section to compare CPM between two campaigns side by side.

What is CPM?

CPM stands for Cost Per Mille (mille = Latin for 1,000). It's the price an advertiser pays for 1,000 ad impressions — one of the most common metrics in digital advertising.

CPM = (Total Cost ÷ Impressions) × 1,000

How to use this calculator

Simply fill in any two of the three fields above — the calculator will instantly compute the missing value. Use the Second Campaign section to compare costs of two different campaigns side by side.

What is a good CPM?

A "good" CPM depends on your industry, platform, and targeting.

Frequently Asked Questions

What does CPM stand for?
CPM stands for Cost Per Mille, where 'mille' is Latin for 1,000. It represents the cost an advertiser pays for 1,000 ad impressions.
How do I calculate CPM?
Use the formula: CPM = (Total Campaign Cost ÷ Number of Impressions) × 1,000. Or simply enter any two values into our calculator to get the third automatically.
What is a good CPM rate?
A good CPM varies by platform: social media ads typically range $5-$15, Google Display Network $2-$10, and premium placements $20-$50+. Lower CPM means more impressions per dollar.
What is the difference between CPM and CPC?
CPM (Cost Per Mille) charges per 1,000 impressions, while CPC (Cost Per Click) charges per individual click. CPM is ideal for brand awareness, CPC for direct response campaigns.
Can I compare two campaigns using this calculator?
Yes! Click 'Second campaign' to expand comparison fields. Enter values for both campaigns and the calculator will show which has a better CPM.