Advertising Analytics
Beräkna CPM
Instantly compute Cost Per Mille, total campaign cost, or number of impressions. Fill any two fields and get the third.
Campaign 1
Campaign 2
Campaign Comparison
Campaign 1 CPM—
Campaign 2 CPM—
Verdict—
How Calculate the CPM Works
1
Enter two values
Fill in any two of the three fields: Total Cost, CPM, or Number of Impressions.
2
Instant calculation
The calculator instantly computes the missing value using the CPM formula.
3
Compare campaigns
Open the Second Campaign section to compare CPM between two campaigns side by side.
Frequently Asked Questions
What does CPM stand for?
CPM stands for Cost Per Mille, where 'mille' is Latin for 1,000. It represents the cost an advertiser pays for 1,000 ad impressions.
How do I calculate CPM?
Use the formula: CPM = (Total Campaign Cost ÷ Number of Impressions) × 1,000. Or simply enter any two values into our calculator to get the third automatically.
What is a good CPM rate?
A good CPM varies by platform: social media ads typically range $5-$15, Google Display Network $2-$10, and premium placements $20-$50+. Lower CPM means more impressions per dollar.
What is the difference between CPM and CPC?
CPM (Cost Per Mille) charges per 1,000 impressions, while CPC (Cost Per Click) charges per individual click. CPM is ideal for brand awareness, CPC for direct response campaigns.
Can I compare two campaigns using this calculator?
Yes! Click 'Second campaign' to expand comparison fields. Enter values for both campaigns and the calculator will show which has a better CPM.